Today, I found out that Times Of India uses URL tagging in their news stories. In plain-speak, it means they add keywords in the news URLs to bait readers. Consider this URL:

This is Chetan Bhagat’s article explaining his comments praising Narendra Modi. The words after 29468641_1_ in the URL are keywords to bait readers: Modi, Sanjiv Bhatt. Anything typed after 29468641_1_ points to the same article. Try pasting this URL in your browser:

Going forward, when you share links to ToI news stories, use this feature well. Another example: This link

can be shared as:

and so on. Have fun!