Today, I found out that Times Of India uses URL tagging in their news stories. In plain-speak, it means they add keywords in the news URLs to bait readers. Consider this URL:

http://articles.timesofindia.indiatimes.com/2011-04-24/all-that-matters/29468641_1_ips-officer-sanjiv-bhatt-gujarat-narendra-modi

This is Chetan Bhagat’s article explaining his comments praising Narendra Modi. The words after 29468641_1_ in the URL are keywords to bait readers: Modi, Sanjiv Bhatt. Anything typed after 29468641_1_ points to the same article. Try pasting this URL in your browser:

http://articles.timesofindia.indiatimes.com/2011-04-24/all-that-matters/29468641_1_Narendra-Modi-kills-cooks-and-eats-Chetan-Bhagat

Going forward, when you share links to ToI news stories, use this feature well. Another example: This link

http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/SRK-upset-as-Knight-Riders-lose-to-Kochi/articleshow/8047794.cms

can be shared as:

http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/SRK-turns-gay-because-Knight-Riders-lose-to-Kochi/articleshow/8047794.cms

and so on. Have fun!

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